give your product or service a bespoke look, feel, and position in the marketplace. let’s distill the essence of your ethos, usps, and core values into something that resonates with your audience.
arthur murray dance studios of thousand oaks + woodland hills
Arthur Murray Dance Centers have a rich history of teaching ballroom and social dance. shows like Dancing with the Stars have ignited an interest in ballroom dancing, yet the AM brand remained firmly in the past, failing to connect with younger audiences. the client wanted a comprehensive refresh of their brand’s look + feel, which started with their websites and then was ported over to their social media pages.
after modernizing the Arthur Murray brand, the two studios saw a 49% increase in call volume and doubled their number of first-time students redeeming their special introductory offer. thanks to paid + organic search efforts, the two AM locations amassed more new customer accounts from a younger age demographic, which diversified their customer base and increased the lifetime value of their clientele.
contractors state license schools
contractors state license schools has an impressive array of brick-and-mortar contractor education outlets throughout the state of california. when i started working with the company, they lacked a cohesive brand identity, and were firmly stuck in the analog world of paper courses and classrooms.
after a complete redesign of their brand, colors, logo, and website, i put a heavy SEM + SEO campaign in motion targeting specific keywords and certifications that engaged potential customers, while employing an intricate infusionsoft email automation setup to inform students of local courses, events, and their online course progress.
within eight months, contractors state license schools saw a 61% increase in new course registrations and a 24% increase in clientele taking a second or subsequent course, which nearly doubled their previous two quarterly revenue figures.
nicholas pann 